The Main Attractions
Executive Media Leadership
Fractional Media Leadership
Cross-Agency Integration & Ways of Working
Building & Scaling Media Teams
Team Leadership & Talent Development
Agency/Client Onboarding
Media Strategy & Consulting
Integrated Media Strategy
Audience & Communications Planning
Innovation & Media Roadmaps
New Business Strategy & Pitch Support
Media Planning & Activation
Media Planning & Activation
Integrated Media Planning
Traditional & Digital Buying
Campaign Activation
Partner Evaluation & Negotiation
Measurement & Optimization
The Ringmaster
I’m a media maven who’s spent my career shaping smart media strategies, thinking beyond the traditional playbook, building high-performing teams, and finding creative ways to make media work harder.
I’ve worked with brands ranging from Target, Meta, and Amgen to Mayo Clinic, Johnsonville Brats, and Crystal Farms Cheese, managing hundreds of millions in media investment along the way. I’ve learned that great media isn’t about chasing the latest shiny object. It’s about asking the right questions, challenging assumptions, and figuring out what actually makes sense for the business.
Not every challenge requires an agency, a big team, a big budget, or a full-time hire. Sometimes you just need senior media leadership that can step in, see the bigger picture, and bring clarity to what comes next.
Whether it’s shaping strategy, leading a team through change, jumping in on a critical pitch, or adding experienced firepower when you need it, I step in and get to work.
I’m endlessly curious, passionate about solving problems, and always looking for the smarter way forward. I’m a team builder, straight shooter, and lifelong media nerd who likes smart ideas, good people, and getting things done, preferably with a little humor and my yellow lab by my side.
Media can be a real circus.
Luckily, I know my way around the tent.
Step Right Up
Have a media challenge that needs solving? A pitch that could use some senior firepower? A team that needs a transformation, experienced leadership or simply an extra set of hands?
Whether you need support for a specific project, interim leadership or an ongoing strategic partner, tell me what’s happening under your big top and let’s figure out how I can help.
